Contraception and press in Spain: 1997–2002
I. Lete (1), J. López Iglesias (2), A. Dueñas (3), M. Rodríguez (3), R.
Bermejo (4), J.L. Dueñas (1), I. Serrano (1), J.L. Doval (1), J.J. Parrilla
(1), J. Martinez-Salmean (1), C. Coll (1)
Daphne Group (1); National Association of Reporters of Health (ANIS) (2);
Communication Department, Schering Spain S.A. (3); Medical Department, Schering
Spain S.A. (4)
Introduction: From the surveys realised by the Daphne Group, the
importance of press in the women’s opinion and attitudes related to
contraception was emphasised.
Aims and Methods: The present study was designed to analyse the
different information published in four main newspapers and four magazines –
addressed to women – between the period from 1st of January of 1997 and the
31st of December of 2002. Information was classified in positive or negative
according to several items defined by the authors.
Results: During that period 573 different articles were published in
newspapers and 137 in magazines. Were classified as ‘negative’ 111 (19.3%)
from those published in newspapers and only 6 (4.3%) from those published in
magazines. Total number of negative impacts were 117 (16.5%).
Conclusions: In Spain the number of positive publications during the
period analysed represents the 83.5% of the most common media. The impact of
those positive impacts it’s a possible factor that has influenced in the
increase of the use of contraceptive methods.
